Internet Goes Bananas After Distasteful Gorilla Ad
CINCINNATI — A glue company with a deep affinity for apes, is in hot water thanks to their ad agency, Macrodontist. The agency put up a billboard with the image of Harambe, the gorilla killed at the Cincinnati Zoo, with a dialogue bubble over his head saying, “Stick around longer. Ape Glue.” Animal rights activists immediately criticized the post saying it was wrong to promote their product at the expense of a slain gorilla.
Ad magazine editor, Jackson Realus, commented, "99% of the time, animals are highly effective in ads. However, they're usually babies or are extremely cute — not dead. That’s the 1% when animals are ineffective in ads.”
Macrodontist has since been fired, and just like their ad, won't be sticking around any longer — not even with their client’s glue.